TERMS OF USE AND SALE

Last updated: 2026

1. Parties; Agreement; Acceptance of Terms

These Terms of Use and Sale (the “Terms”) constitute a legally binding agreement between you (“you,” “User,” “Customer,” or “Purchaser”) and THE SAKE LABO, [California entity type, e.g., limited liability company] (“THE SAKE LABO,” “we,” “us,” or “our”), governing your access to and use of the website located at www.thesakelabo.com and any associated mobile sites, applications, and online services that link to these Terms (collectively, the “Site”).

By accessing or using the Site, creating an account, or placing any order through the Site, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy, which is incorporated herein by reference. If you do not agree to these Terms in their entirety, you must not access or use the Site or purchase any products from us.

We may, in our sole discretion, revise or update these Terms from time to time. Any changes will be effective upon posting of the revised Terms on the Site, unless a different effective date is expressly stated. Your continued use of the Site or purchase of products after the effective date of any changes constitutes your acceptance of the revised Terms.

The Site is intended solely for use by persons located within the United States of America. We make no representations that the Site or any products made available through the Site are appropriate or lawful for access or use in any other jurisdiction.

2. Eligibility; Legal Drinking Age; Geographic Restrictions

2.1 Age Requirement. The Site is intended solely for use by persons who are at least twenty-one (21) years of age, which is the legal minimum age for the purchase and consumption of alcoholic beverages in the United States. By accessing or using the Site, creating an account, or placing any order, you represent and warrant that you are at least twenty-one (21) years of age.

2.2 Residence; Jurisdiction. The Site is directed only to persons who are residents of the United States and who are physically located in a jurisdiction where the purchase, receipt, and possession of alcoholic beverages through direct shipment is lawful. By using the Site, you represent and warrant that you are accessing the Site from within the United States and from a jurisdiction in which it is lawful for you to purchase and receive alcoholic beverages via direct shipment.

2.3 Prohibited Access. If you do not satisfy the eligibility requirements set forth in this Section 2, you are not authorized to use the Site or purchase products from us, and you must immediately discontinue use of the Site.

3. Account Registration; User Obligations

3.1 Account Registration. To access certain features of the Site and to place orders, you may be required to create an account and provide certain registration details, including without limitation your name, date of birth, shipping address, billing address, email address, and a password. You agree to provide accurate, current, and complete information and to update such information as necessary to ensure that it remains accurate, current, and complete.

3.2 Account Security. You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your account and devices. You agree to accept responsibility for all activities that occur under your account or password. You shall promptly notify us of any unauthorized use of your account or any other breach of security.

3.3 User Conduct. You agree that you will not, directly or indirectly: (a) use the Site for any unlawful purpose; (b) attempt to gain unauthorized access to any portion or feature of the Site, or any other systems or networks connected to the Site; (c) use any robot, spider, scraper, data mining tool, or other automated means to access, monitor, or copy any portion of the Site, except with our express prior written permission; (d) interfere with or attempt to interfere with the proper working of the Site; or (e) frame or mirror the Site, or any part thereof, without our prior written consent.

4. Sale of Alcoholic Beverages; Age Verification

4.1 No Sale to Minors. THE SAKE LABO does not sell alcoholic beverages to persons under the age of twenty-one (21). By using the Site and placing any order for alcoholic beverages, you represent and warrant, under penalty of perjury and applicable law, that: (a) you are at least twenty-one (21) years of age; and (b) any person to whom alcoholic beverages will be delivered is also at least twenty-one (21) years of age.

4.2 Adult Signature Required. All shipments of alcoholic beverages will require the signature of an adult who is at least twenty-one (21) years of age and who can present valid, government-issued photo identification at the time of delivery. If the carrier is unable to verify age, or if an eligible adult is not available to sign for the delivery, the shipment may be held, re-attempted, or returned. Any additional fees associated with re-delivery, return, or reshipment shall be the sole responsibility of the Purchaser.

4.3 Misrepresentation. Any misrepresentation of age, identity, or eligibility in connection with a purchase or delivery of alcoholic beverages is unlawful and may be reported to law enforcement and regulatory authorities. We reserve the right to refuse to process or to cancel any order if we reasonably suspect that any such misrepresentation has occurred.

4.4 Responsibility for Further Distribution. Once title has transferred to you and lawful delivery has been completed, you bear full responsibility for the possession, storage, transportation, and further distribution or service of alcoholic beverages, including compliance with all applicable laws and the prevention of access by minors.

5. Orders; Acceptance; Pricing; Errors

5.1 Offer and Acceptance. All orders placed through the Site constitute offers to purchase products. Receipt of an order confirmation (electronic or otherwise) does not constitute acceptance of your order by THE SAKE LABO, nor does it constitute confirmation of our offer to sell. We reserve the right, at any time and in our sole discretion, to accept or reject any order, in whole or in part, for any lawful reason.

5.2 Order Limitations. We may impose quantity limits on any order, reject all or part of an order, or discontinue products without notice, including where we reasonably believe that orders appear to be placed by dealers, resellers, or distributors.

5.3 Pricing; Taxes. All prices are listed in U.S. dollars and are subject to change without notice. You are responsible for all applicable sales, use, excise, and other taxes, duties, or fees imposed by any governmental authority in connection with your order, which may be collected at checkout or billed separately as required by law.

5.4 Errors and Omissions. We endeavor to provide accurate information regarding products, pricing, and availability. However, typographical, pricing, or other errors may occur. In the event that a product is listed at an incorrect price or with incorrect information, we reserve the right to refuse or cancel any orders placed for that product, whether or not the order has been confirmed or your payment method charged. If your payment method has already been charged for the purchase and your order is canceled, we will issue a credit in the amount of the charge.

6. Title; Risk of Loss; Shipping; Destination-State Compliance

6.1 Passage of Title and Risk of Loss. Unless otherwise expressly stated in writing, title to, and risk of loss for, all products (including alcoholic beverages) pass to you at the time that the products are tendered by us to the carrier at our warehouse or other fulfillment location in the State of California. After such tender, you bear all risk of loss, damage, destruction, delay, or deterioration.

6.2 Carrier Relationship. Any shipping or delivery service arranged by THE SAKE LABO is provided solely as a convenience to you. The carrier is deemed your agent, and THE SAKE LABO shall not be liable for any acts or omissions of the carrier, including without limitation late delivery, non-delivery, misdelivery, breakage, or temperature-related spoilage.

6.3 Shipping Restrictions and Compliance. Alcoholic beverage shipment is subject to complex federal, state, and local regulations. By placing an order, you represent and warrant that: (a) you are legally permitted to purchase, receive, and possess alcoholic beverages at the shipping destination; (b) you have obtained all licenses, permits, or approvals that may be required in your jurisdiction; and (c) the products you purchase are for personal consumption or for other lawful use, and not for unlawful resale or diversion. We reserve the right to refuse or cancel any order if we believe, in our sole discretion, that shipment or delivery to the specified location is or may be unlawful, impracticable, or unduly burdensome.

6.4 Delivery Issues; Refused or Returned Shipments. If a shipment is refused, cannot be delivered after reasonable attempts, or is returned to us due to incorrect or incomplete address information, failure or refusal to provide an adult signature, or other circumstances beyond our reasonable control, we may, in our sole discretion, (a) issue a partial refund of the product price, less any shipping, handling, restocking, and carrier fees; or (b) reship the order at your expense. Products that are damaged or rendered unsaleable upon return may not be eligible for refund or reshipment.

7. Product Information; Sake-Specific Characteristics; Non-Defect Provisions

7.1 General Product Descriptions. Descriptions of products, including tasting notes, production methods, regions, and suggested pairings, are provided for informational purposes only and may be based on information from producers, importers, or other third parties. While we endeavor to ensure accuracy, we do not warrant that any descriptions are complete, current, or error-free.

7.2 Artisanal and Perishable Nature of Sake. You acknowledge that Japanese sake and other alcoholic beverages offered by THE SAKE LABO are artisanal and perishable products subject to natural variation, including but not limited to variation arising from harvest conditions, brewing methods, fermentation, storage, and transportation. Accordingly, variations in flavor, aroma, clarity, carbonation, and other sensory attributes among bottles and across time are expected and do not constitute nonconformity or defect.

7.3 Sake-Specific Characteristics Not Deemed Defects. Without limiting the generality of the foregoing, and to the maximum extent permitted by law, the following characteristics shall not be considered defects or grounds for refund or replacement:

(a) presence of rice lees or sediment (ori) in the bottle;

(b) cloudiness, opacity, or turbidity in unfiltered, lightly filtered, or “nigori” or “nama” styles of sake;

(c) slight effervescence or bottle pressure due to residual fermentation;

(d) evolution of flavor or aroma over time, including changes resulting from temperature variations during transport or storage; and

(e) differences in character between production lots or vintages.

7.4 Handling and Storage After Delivery. Product quality is highly sensitive to handling and storage conditions, including temperature, light, vibration, and time. Once delivered, you are solely responsible for proper storage and handling, and we disclaim responsibility for any degradation, spoilage, off-flavors, or other changes occurring after delivery due to improper storage or conditions beyond our control.

8. Returns, Refunds, Damaged or Incorrect Products

8.1 All Sales Final. Except as expressly provided in this Section 8 or as required by applicable law, all sales are final. We do not accept returns and do not offer refunds or exchanges based on taste preference, change of mind, or minor variations in appearance or sensory attributes.

8.2 Damaged in Transit or Incorrect Items. If you receive products that have been materially damaged in transit (e.g., broken bottles, significant leakage) or if you receive items that differ from those listed on your order confirmation, you must notify us in writing within three (3) calendar days of delivery. Your notice must include: (a) your order number; (b) a description of the issue; and (c) clear photographs of the outer packaging, shipping label, and affected products. We may request additional documentation or the return of affected items.

8.3 Exclusive Remedy. Subject to your timely and adequate notice and our verification of the issue, we may, in our sole discretion and as your exclusive remedy: (a) replace the affected products; (b) issue a store credit; or (c) refund the purchase price paid for the affected products. We shall have no obligation to provide any remedy where damage or loss occurred after delivery, where there is insufficient evidence of damage or error, or where the products are otherwise conforming.

8.4 No Other Rights. Except as expressly set forth in this Section 8 or required by applicable law, you shall have no right to return products, receive a refund, or receive replacement products.

9. User Content; Reviews and Submissions

9.1 User Content. The Site may permit you to submit reviews, ratings, comments, or other content (“User Content”). You are solely responsible for your User Content and the consequences of posting or publishing it.

9.2 License Grant. By submitting User Content, you grant to THE SAKE LABO a worldwide, non-exclusive, royalty-free, perpetual, irrevocable, sublicensable, and transferable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform, and publicly display such User Content, in whole or in part, in any media now known or hereafter developed, for any lawful purpose.

9.3 Restrictions. You represent and warrant that: (a) you own or have the necessary rights to submit the User Content and grant the license above; and (b) your User Content does not infringe any intellectual property, privacy, publicity, or other rights of any third party; is not defamatory, obscene, unlawful, or misleading; and does not promote irresponsible or unlawful alcohol consumption.

We reserve the right, but not the obligation, to remove User Content at any time in our sole discretion.

10. Intellectual Property Rights

10.1 Ownership. The Site, including all content, features, and functionality (such as text, graphics, logos, images, audio clips, video, data compilations, and software), is owned by THE SAKE LABO, its licensors, or other providers and is protected by U.S. and international copyright, trademark, and other intellectual property laws.

10.2 Limited License. Subject to your compliance with these Terms, we grant you a limited, revocable, non-exclusive, non-transferable license to access and use the Site for your personal, non-commercial use. Any use of the Site not expressly permitted by these Terms is strictly prohibited.

10.3 Trademarks. “THE SAKE LABO” and all associated names, logos, product and service names, designs, and slogans are trademarks or service marks of THE SAKE LABO or its affiliates. You may not use such marks without our prior written consent. All other names, logos, product and service names, designs, and slogans appearing on the Site are the trademarks of their respective owners.

11. Third-Party Websites and Resources

The Site may contain links to third-party websites or resources that are not owned or controlled by THE SAKE LABO. These links are provided solely for your convenience and do not constitute an endorsement or recommendation by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or resources. Your use of third-party sites is at your own risk and subject to the terms and conditions of those sites.

12. Disclaimer of Warranties

To the maximum extent permitted by applicable law, you understand and agree that:

(a) The Site and all products, information, and services made available through the Site are provided on an “AS IS” and “AS AVAILABLE” basis, without any warranties of any kind, whether express, implied, or statutory.

(b) Without limiting the foregoing, THE SAKE LABO expressly disclaims all implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranties arising from course of dealing, usage, or trade practice.

(c) We do not warrant that the Site will be uninterrupted, secure, or error-free, that defects will be corrected, that the Site or servers are free of viruses or other harmful components, or that any information provided on or through the Site is accurate, complete, or current.

(d) We make no warranty regarding, and expressly disclaim responsibility for, any injury, damage, or loss arising from the handling, storage, or consumption of alcoholic beverages after delivery, including but not limited to effects of misuse, overconsumption, combination with medications, pre-existing medical conditions, or failure to comply with applicable laws.

Some jurisdictions do not allow limitations on implied warranties, in which case some or all of the foregoing limitations may not apply to you, and our liability shall be limited to the minimum extent permitted by law.

13. Limitation of Liability

To the maximum extent permitted by applicable law:

13.1 Exclusion of Certain Damages. In no event shall THE SAKE LABO, its affiliates, or their respective officers, directors, employees, agents, or licensors (collectively, the “Released Parties”) be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages, including without limitation damages for loss of profits, loss of revenue, loss of goodwill, loss of data, business interruption, personal injury, property damage, or any other intangible losses, arising out of or in connection with: (a) your access to or use of, or inability to access or use, the Site; (b) any products purchased through the Site; (c) any conduct or content of any user or third party; or (d) these Terms, whether based on warranty, contract, tort (including negligence), strict liability, or any other legal theory, even if a Released Party has been advised of the possibility of such damages.

13.2 Cap on Liability. Without limiting the foregoing, in no event shall the aggregate liability of the Released Parties arising out of or in connection with the Site, any products, or these Terms exceed the greater of: (a) the total amount actually paid by you to THE SAKE LABO for the specific product(s) giving rise to the claim; or (b) one hundred U.S. dollars (US $100).

13.3 Consumption-Related Claims. Without limiting the generality of the foregoing, the Released Parties shall not be liable for any claims, damages, or injuries arising out of or related to the consumption of alcoholic beverages, including but not limited to intoxication, impaired judgment, accidents, health effects, or legal consequences of driving or engaging in any activity while under the influence of alcohol.

Some jurisdictions do not allow the exclusion or limitation of certain damages; in such jurisdictions, the liability of the Released Parties shall be limited to the maximum extent permitted by law.

14. Indemnification

You agree to defend, indemnify, and hold harmless THE SAKE LABO and the other Released Parties from and against any and all claims, demands, actions, suits, proceedings, liabilities, losses, damages, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) your use of, or activities in connection with, the Site or any products; (b) your violation of these Terms or any applicable law or regulation; (c) your provision of alcoholic beverages to any third party, including minors; or (d) your negligence, misconduct, or willful acts or omissions. We reserve the right, at your expense, to assume the exclusive defense and control of any matter subject to indemnification by you, and you agree to cooperate fully with our defense of such claims.

15. Health and Responsible Consumption Disclaimer

Alcoholic beverages should be consumed responsibly and only by adults of legal drinking age. You acknowledge that excessive or irresponsible consumption of alcohol may result in serious health and safety risks, including but not limited to addiction, disease, injury, or death, and that alcohol consumption during pregnancy may cause birth defects or other reproductive harm.

THE SAKE LABO does not provide medical or health advice and does not represent or warrant that any alcoholic beverage is safe, appropriate, or effective for you. You are solely responsible for determining whether, and in what quantities, alcoholic beverages are suitable for you, in consultation with appropriate medical professionals if necessary. You agree that you will not rely on any statements on the Site as medical advice.

16. California Proposition 65 Warning

Pursuant to California’s Safe Drinking Water and Toxic Enforcement Act of 1986 (“Proposition 65”), we provide the following warning:

WARNING: Drinking distilled spirits, beer, coolers, wine, and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information, go to www.P65Warnings.ca.gov/alcohol.

This warning is provided for compliance purposes and does not constitute an admission that any particular product causes cancer, birth defects, or other reproductive harm.

17. Shipping Policy (Supplemental Terms)

Without limiting Sections 6 and 8:

17.1 Shipping Methods. We will ship products using carriers and methods selected by us, unless otherwise expressly agreed. Estimated delivery times are provided for convenience only and are not guaranteed.

17.2 Adult Signature; Carrier Attempts. Shipments containing alcoholic beverages will be labeled as requiring an adult signature. The carrier may make a limited number of delivery attempts (typically three), after which the shipment may be returned or held. You shall be responsible for any additional charges associated with re-delivery or return.

17.3 Weather Holds. In certain circumstances, including extreme heat or cold, we may, in our discretion, delay shipment in an effort to preserve product quality. Any such delay shall not constitute a breach of these Terms, and we shall not be liable for any resulting damages.

17.4 Export Restrictions. Products purchased via the Site are intended for delivery and use within the United States only. You agree that you will not export or re-export any products in violation of U.S. export laws or regulations.

18. Optional Membership or Subscription Programs

From time to time, we may offer membership, subscription, or club programs (collectively, “Membership Programs”). The terms, conditions, fees, benefits, and cancellation policies applicable to any Membership Program will be set forth in separate Membership Terms presented at the time of enrollment and are incorporated by reference into these Terms upon your enrollment. No Membership Program is currently active unless expressly disclosed on the Site; no recurring charges will apply unless you expressly enroll and consent to such charges in compliance with applicable auto-renewal and billing laws.

19. Dispute Resolution; Arbitration Agreement; Class Action Waiver

19.1 Governing Law. These Terms, your use of the Site, and any disputes arising out of or related to the Site or any products shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict-of-law principles.

19.2 Agreement to Arbitrate. You and THE SAKE LABO agree that any dispute, claim, or controversy arising out of or relating to these Terms, the Site, or any products (collectively, “Disputes”) shall be resolved exclusively by binding arbitration administered by the American Arbitration Association (“AAA”) under its applicable rules, rather than in court, except that either party may bring an individual action in small claims court if the claim is within that court’s jurisdiction.

19.3 Class Action Waiver. You and THE SAKE LABO agree that arbitration shall be conducted only in an individual capacity and not as a class, collective, representative, or private attorney general action. You and THE SAKE LABO expressly waive any right to participate in any class or representative proceeding. The arbitrator shall have no authority to consolidate the claims of multiple persons or to preside over any form of class or representative proceeding.

19.4 Forum. Unless the parties agree otherwise, arbitration shall take place in San Francisco, California, or such other location as may be required by applicable AAA rules, and may be conducted in person, by document submission, by telephone, or by video conference, at the arbitrator’s discretion.

19.5 Enforcement. The arbitrator’s award shall be final and binding and may be entered as a judgment in any court of competent jurisdiction. The Federal Arbitration Act shall govern the interpretation and enforcement of this arbitration agreement.

If the class action waiver in Section 19.3 is held to be unenforceable with respect to any particular claim, that claim (and only that claim) shall be severed and may be brought in a court of competent jurisdiction, and the remainder of this arbitration agreement shall be enforced to the fullest extent permitted by law.

20. Termination; Suspension

We may, in our sole discretion, suspend or terminate your access to the Site, your account, or your ability to purchase products at any time and for any lawful reason, including without limitation if we believe that you have violated these Terms or applicable law. Upon termination, Sections that by their nature should survive (including but not limited to Sections 6–7, 8.3–8.4, 10–19) shall remain in full force and effect.

21. Miscellaneous

21.1 Entire Agreement. These Terms, together with our Privacy Policy and any applicable Membership Terms, constitute the entire agreement between you and THE SAKE LABO with respect to the Site and your purchase of products, and supersede all prior or contemporaneous understandings, agreements, representations, and warranties, whether written or oral.

21.2 Severability. If any provision of these Terms is held to be invalid, illegal, or unenforceable, that provision shall be enforced to the fullest extent permitted by law, and the remaining provisions shall remain in full force and effect.

21.3 No Waiver. No waiver by THE SAKE LABO of any term or condition set forth in these Terms shall be deemed a further or continuing waiver of such term or condition, and any failure by THE SAKE LABO to assert a right or provision under these Terms shall not constitute a waiver of such right or provision.

21.4 Assignment. You may not assign, transfer, or delegate any of your rights or obligations under these Terms without our prior written consent, and any purported assignment in violation of this provision shall be null and void. We may assign our rights and obligations under these Terms without restriction.

21.5 Notices. Notices to you may be made via email, by posting on the Site, or by conventional mail to the address you provide. Notices to us must be sent to the mailing or email address specified on the Site’s “Contact” or “Legal” page.

PRIVACY POLICY

Last updated: 2026

This Privacy Policy (“Policy”) describes how THE SAKE LABO (“THE SAKE LABO,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information in connection with the Site and our products and services, and explains your rights under applicable privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively, the “CCPA/CPRA”).

By accessing or using the Site or providing personal information to us, you acknowledge that you have read and understand this Policy.

1. Scope and Applicability

This Policy applies to personal information that we collect about consumers and users of the Site and about customers to whom we sell or ship products. This Policy does not apply to information collected in the context of employment or job applications, which may be subject to separate notices.

If you are a California resident, Section 7 below describes additional rights you may have under the CCPA/CPRA.

The Site is intended solely for individuals who are at least twenty-one (21) years of age. We do not knowingly collect personal information from individuals under 21.

2. Categories of Personal Information We Collect

We may collect the following categories of personal information (as defined by the CCPA/CPRA) about you:

1. Identifiers – such as your name, postal address, email address, telephone number, date of birth (for age verification), account username, and password.

2. Customer Records Information – such as billing and shipping addresses, order history, and transaction details.

3. Commercial Information – such as records of products purchased, considered, or returned (if applicable), and your preferences or interests related to sake or other products.

4. Internet or Other Electronic Network Activity Information – such as IP address, device type, browser type, operating system, referring URLs, pages viewed, links clicked, time and date of visits, and other usage information related to your interaction with the Site.

5. Geolocation Data – approximate location derived from IP address, as permitted by your device settings and browser configuration.

6. Inferences – inferences drawn from the information above, such as preferences or characteristics relating to products that may be of interest.

We do not knowingly collect “sensitive personal information” within the meaning of the CCPA/CPRA in connection with ordinary consumer use of the Site.

3. Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you – for example, when you create an account, place an order, contact customer service, participate in a survey or promotion, or sign up for marketing communications.

• Automatically from your device – when you use the Site, through cookies, pixels, log files, and similar tracking technologies.

• From service providers – such as payment processors, shipping carriers, and analytics providers that perform services on our behalf.

• From publicly available sources – to the extent permitted by law.

4. Purposes for Which We Use Personal Information

We may use your personal information for the following business purposes:

1. Providing Products and Services – to process and fulfill your orders, arrange shipment and delivery, verify age and eligibility, provide customer service, and manage your account.

2. Site Operation and Improvement – to operate, maintain, secure, and improve the Site, including diagnosing technical issues and analyzing usage trends.

3. Communications – to send you transactional communications (such as order confirmations, shipping updates, and policy changes) and, where permitted by law, marketing communications regarding products, events, or promotions that may interest you (you may opt out of marketing communications at any time).

4. Legal and Compliance – to comply with applicable laws and regulations, including alcohol-related regulations and recordkeeping requirements; to respond to lawful requests and legal process; and to protect our rights, property, and safety and those of our customers and the public.

5. Fraud Prevention and Security – to detect, prevent, and investigate fraud, unauthorized access, or other malicious or illegal activity.

6. Business Operations – to perform internal business operations, such as accounting, auditing, and data analysis, and to support potential corporate transactions (such as mergers, acquisitions, or reorganizations).

We do not use personal information for automated decision-making or profiling that produces legal or similarly significant effects on you.

5. Disclosure of Personal Information

5.1 No “Sale” or “Sharing” for Cross-Context Behavioral Advertising. We do not “sell” personal information or “share” personal information for cross-context behavioral advertising as those terms are defined under the CCPA/CPRA. If this practice changes in the future, we will update this Policy and provide you with any required notices and opportunities to opt out.

5.2 Service Providers and Contractors. We may disclose personal information to vendors, service providers, and contractors that perform services on our behalf, such as payment processing, order fulfillment, shipping, website hosting, data analytics, email delivery, and customer support. These entities are contractually obligated to use personal information only as necessary to provide services to us and not for their own independent purposes.

5.3 Affiliates. We may disclose personal information to our current and future affiliates for purposes consistent with this Policy.

5.4 Legal and Safety. We may disclose personal information if required to do so by law or legal process, or if we believe in good faith that such disclosure is reasonably necessary to: (a) comply with applicable law, regulation, legal process, or governmental request; (b) enforce our Terms; (c) protect the rights, property, or safety of THE SAKE LABO, our customers, or others; or (d) detect, prevent, or otherwise address fraud, security, or technical issues.

5.5 Business Transfers. In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, personal information may be transferred as part of the transaction, subject to applicable law and your rights as described in this Policy.

We do not disclose personal information to third parties for their own independent direct marketing purposes.

6. Cookies and Tracking Technologies

We use cookies, pixel tags, log files, and similar technologies (collectively, “Cookies”) to collect certain information automatically when you visit or interact with the Site. Cookies enable us to:

• Recognize your device and maintain your session;

• Keep items in your shopping cart;

• Understand how users navigate the Site;

• Improve Site performance and user experience.

You may configure your browser to refuse Cookies or indicate when a Cookie is being sent. However, certain features of the Site may not function properly if Cookies are disabled.

We may use third-party analytics services that use Cookies to help us analyze how users interact with the Site. These third parties act as our service providers and are not permitted to use the information collected for their own independent purposes.

7. Your Privacy Rights (California Residents)

If you are a California resident, the CCPA/CPRA may provide you with certain rights regarding your personal information, subject to applicable exceptions:

7.1 Right to Know. You have the right to request that we disclose the following information for the twelve (12) months preceding your request (and, where required by law, for a longer period, up to January 1, 2022): (a) the categories of personal information we have collected about you; (b) the categories of sources from which we collected the information; (c) the business or commercial purpose for collecting the information; (d) the categories of third parties to whom we disclosed the information; and (e) the specific pieces of personal information we collected about you.

7.2 Right to Delete. You have the right to request that we delete personal information we have collected from you, subject to certain exceptions, such as where retention is necessary to complete transactions you requested, detect security incidents, comply with legal obligations, or for other internal and lawful uses consistent with your relationship with us.

7.3 Right to Correct. You have the right to request that we correct inaccurate personal information that we maintain about you.

7.4 Right to Non-Discrimination. We will not discriminate against you for exercising your rights under the CCPA/CPRA, such as by denying goods or services, charging different prices, or providing a different level or quality of goods or services, except to the extent permitted by law (for example, in connection with a bona fide loyalty or financial incentive program).

Because we do not “sell” or “share” personal information for cross-context behavioral advertising, the CCPA/CPRA right to opt out of sale or sharing does not apply to our current practices.

8. How to Exercise Your Rights

To submit a request to know, delete, or correct personal information, you may contact us using one of the following methods:

• By email: contact@thesakelabo.com

Please include your name, contact information, and a description of your request. We will take steps to verify your identity before responding to your request, which may include matching information you provide with information we maintain. If we cannot reasonably verify your identity, we may be unable to fulfill your request, in which case we will inform you.

You may designate an authorized agent to make a request on your behalf, subject to verification of both your identity and the agent’s authority.

We will respond to verifiable consumer requests within the timeframes required by law, generally within forty-five (45) days, subject to any permitted extension.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including:

• Providing products and services and maintaining your account;

• Complying with legal, regulatory, tax, and accounting requirements (for example, alcohol-related recordkeeping);

• Resolving disputes and enforcing our agreements; and

• Supporting our business operations.

When personal information is no longer required for these purposes, we will delete, de-identify, or aggregate the information, subject to technical and legal limitations.

10. Data Security

We employ reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your devices and accounts.

11. Children and Individuals Under 21

The Site is not intended for or directed to individuals under twenty-one (21) years of age. We do not knowingly collect personal information from individuals under 21. If we learn that we have collected personal information from someone under 21, we will take reasonable steps to delete such information as required by law.

12. International Transfers

The Site is operated from the United States, and personal information is processed and stored in the United States. If you access the Site from outside the United States, you do so at your own risk, and you are responsible for compliance with local laws. By using the Site, you acknowledge that your personal information may be transferred to, stored in, and processed in the United States, which may have data protection laws that differ from those of your jurisdiction.

13. Changes to This Privacy Policy

We may update this Policy from time to time in our discretion. When we make material changes, we will post the updated Policy on the Site and revise the “Last updated” date. Your continued use of the Site after the effective date of any changes constitutes your acceptance of the updated Policy.

14. Contact Information

If you have any questions or concerns about these Terms or this Privacy Policy, or if you wish to exercise your privacy rights, you may contact us at: contact@thesakelabo.com